BLOG: StoneHome Photo+Video

A real estate client wanted a sexier, modern real estate video to show-case a sexy, modern condo on Toronto’s Lakeshore Blvd. And she also wanted something different than the slideshow type videos. After all, this wasn’t an average property, so why not do something above average? Made sense to me.

And you know what? I’m glad I listened to her. For reasons I don’t quite understand, this particular video has become a favorite amongst viewers. It’s not necessarily my favourite from amongst the others that I’ve posted, but that doesn’t really matter. What matters is that my clients and viewers like what they see.

It seems that virtual tours are being superseded (albeit slowly) by video tours. And they should. Video is after all a superior experience. It uses two senses (sight (movement) and sound) rather than one. It’s easy to watch–everyone understands a play button. And perhaps most importantly, it’s enjoyable–who doesn’t like watching a well made video?

Despite the obvious benefits of video, many real estate reps that I deal with still don’t understand that a real estate video can in fact an be accessible, quality marketing tool. That’s probably because there’s so much garbage out there. Perhaps we’ll change that.